Trust is an essential prerequisite for connecting people in effective human and enterprise transactions. It builds in our society on the rule of law and stable democratic institutions, as well as elements like security, privacy, transparency, accountability and reputation. However, with ICT increasingly pervading all human activity, we also see worrying developments with respect to crime and the erosion of privacy. It is essential to safeguard the European social “acquis” in a future world where many human and business activities are provisioned by complex technology infrastructures and digital services. European strategy must aim at a strong competitive position in producing innovative solutions which bring new attractive ways of living and working. However, in order for these solutions to be accepted by citizens, business, and governments, they must be perceived to be trustworthy and strengthen Europe’s social values; and they must ensure an experience of sense and simplicity. In sum, we must build Trust in Digital Life.