Founder and CEO, miiCard.
Board responsibilities: Management of Sprints, set-up of technical expert community, involving and levering local SME ecosystems to the TDL testbed and living lab infrastructure.
miiCard (My Internet Identity) is an identity service that can accurately prove a user’s true identity purely online. As someone with a passion for technology, James developed and patented miiCard’s Bring Your Own Identity platform in response to what is a fundamental lack of trust online. miiCard has a proven layer of trust and assurance in identity that enables consumers, businesses and governments to interact and transact with complete confidence online. Having been involved in technology and the Internet for over 20 years, James has held a number of senior level positions in marketing, technology and management. Most recently, James served as a co-founder and director of Money Dashboard, a UK-based personal finance management tool. He also created beblu, the first mini-component computer system designed for the living room; led a knowledge measurement and assessment service called MindSweep; a digital agency for websites and financial service applications named lightershade; and founded Squarepeg, an eBusiness consultancy specializing in CRM and sales management. Passionate about the digital economy and the online identity space, James is also an active member of The Open Identity Exchange and the Respect Network. He studied Marketing and Business in his hometown of Vancouver, but is now based with miiCard in Edinburgh.
